Method and apparatus for content personalization over a telephone interface with adaptive personalization

ABSTRACT

A method and apparatus for providing personalized information content over telephones is described. The creation of a voice portal is supported by the invention. Embodiments of the invention use telephone identifying information such as the calling party&#39;s number to identify, or create, user profiles for customization. The personalized content is specific to that user based on her/his telephone identifying information and may be further customized based on the current time, current date, the calling party&#39;s locales, and/or the calling party&#39;s dialect and speech patterns. Also, the telephone identifying information may support targeted advertising, content, and purchasing recommendations specific to that user. The system may use a voice password and/or touch-tone login system when appropriate to distinguish the caller or verify the caller&#39;s identity for specific activities. Typically, embodiments of the invention will immediately present a caller personalized content based on her/his profile using the appropriate dialect as well as the caller&#39;s preferred content. Profiles can be constructed as the caller uses embodiments of the invention as well as through explicit designation of preferences. For example, as the user selects topics, as well as particular content, a record of actions can be maintained. This record of actions can be used to provide suggestions and direct the personalization of the system for the user.

RELATED APPLICATIONS

This application is a continuation of and claims priority from, U.S.patent application Ser. No. 09/426,102, entitled, “Method and Apparatusfor Content Personalization Over a Telephone Interface,” filed Oct. 22,1999, having inventors Hadi Partovi, Roderick S. Brathwaite, Angus M.Davis, Michael S. McCue, Brandon W. Porter, John Giannandrea, EckartWalther, Anthony Accardi, and Zhe Li.

BACKGROUND OF THE INVENTION

1. Field of the Invention

This invention relates to the field of providing personalized content.In particular, the invention relates to technologies for identifying andregistering users using telephone identifying information andpersonalizing the content presented to them using a profile selectedusing the telephone identifying information.

2. Description of the Related Art

The following describes various techniques used in telephone systems toprovide enhanced user features. First, telephone identifying informationwill be discussed. Many telephone systems that support enhanced userfeatures use telephone identifying information as a basic component.Then, a variety of example systems will be discussed that use telephoneidentifying information to provide enhanced user features will bediscussed.

1. Telephone Identifying Information

The advent of automatic number identification (ANI) and calling numberidentification (CNID, CLID, or CID) within the North American NumberingPlan (NANP) has supported the creation of a number of services that usethese pieces of telephone identifying information. Comparable systemsmay be used in other numbering plans and countries to support similarservices.

For example, when consumers receive credit cards in the mail, they haveto call from their home telephone numbers to activate the cards. This isa typical use of ANI. In this instance, the credit card company matchesthe ANI information provided when the consumer calls to a previouslyprovided telephone number. If the ANI matches the credit card company'srecords, the credit card company activates the card.

2. Examples of Telephone System Personalization

a. Personalization Generally

With the advent of widely available real-time delivery of telephoneidentifying information such as ANI, a number of systems have beendeveloped to use that information. One of the most common uses of ANI isfor credit card activation. However, previous systems have been singlepurpose and typically require reference to other information providedseparately. For example, credit card activation lines require separatelyprovided information, e.g. your home phone number from the application.

b. Building Personalized Content on the Web

Some systems allow a user to build personalized content over the web.One example is the myYahoo!™ service provided by Yahoo! of Santa Clara,Calif. at <http://my.yahoo.com/>. The personalized content pagesdeveloped on the web are delivered over the web to users accessing thepages with computers. These systems rely on a username and password typesystem to identify the user rather than telephone identifyinginformation and the delivery mechanisms is different.

c. Interactive Personalization

Still other systems allow users to personalize the content withoutentering special editing modes. For example, Amazon.com, of Seattle,Wash., keeps track of your purchases and preferences using cookiesstored on a customer's web browser.

Some telephone systems provide limited customization capabilities. Forexample, voice mail systems from Octel, a division of LucentTechnologies, allow a user to set preferences for prompt length, butthose settings must be made explicitly by each user. Further,customization is limited to a few options like prompt length andoutgoing message selection. The user can not redefine the way the voicemail system works for her/him beyond those narrow customization options.Further, these customizations do not affect the kinds of content andfurther the presentation is not selected based on telephone identifyinginformation.

d. Locale Selection

Services such as Amtrak's 1-800-USA-RAIL reservation line use telephoneidentifying information to select an initial region. For example, if youcall Amtrak's reservation number in the Northeastern United States, thesystem presents options relating to the Boston-Washington line. However,if you call from California, the system presents information abouttravel between San Francisco and Los Angeles.

This can be accomplished by using the calling party's area code and/orexchange included with the telephone identifying information to select aregion. The area codes and/or exchanges can then be paired to differentscripts or default selections. For example, the area codes for New YorkCity, e.g. “212”, could be mapped to the Northeast Corridor while SanFrancisco, “415”, could be mapped to the San Francisco-Los Angeles line.However this does not change the kind of content presented and it is notuser-selected.

e. Time Appropriate Information Presentation

Several services provide information through the telephone. Thatinformation may be adapted based on the time of day or date.

Some systems provide the information irrespective of the telephoneidentifying information. One example is Moviefone™, 777-FILM in mostlocales. Moviefone™ uses the current time at the called number topresent appropriate information. The called number can be obtained usingthe dialed number identification service (DNIS). Thus, if you callMoviefone™ in the San Francisco Bay Area at 10 o'clock in the morning,only movies starting after 10 o'clock in the morning in the SanFrancisco Bay Area will be presented to you. However, if you call thePhiladelphia Moviefone™, +1 (215) 222-FILM, from California, you willhear the Philadelphia movie times in Eastern Time. Thus, at 10 o'clockin the morning Pacific Time, a call to the Philadelphia Moviefone™ willproduce information for Philadelphia show times after one o'clock in theafternoon Eastern Time at Philadelphia area theatres.

f. Targeted Advertising

Some free long distance services provide customized advertising tosupport their services. One example is FreeWay™ offered by Broadpoint,of Landover, Md., <http://www.broadpoint.com/>. These services requirean explicit user registration process, typically using a computer toaccess a web site, to provide the service with a profile. Once theprofile is provided, the advertising is targeted to the particularperson's explicitly provided demographic information. In some instances,the advertising may be targeted both based on the caller's demographicsand their location. Thus, callers from the San Francisco Bay Area with aparticular explicit demographic profile may be presented one ad, whilecallers from outside the San Francisco Bay Area may be presented withanother ad. Another, similar, service is offered on by phone by UAccess,Inc., <http://www.uaccess.com/>, by calling +1 (800) UACCESS, andprovides consumers targeted advertising based on profile informationthey enter.

g. Voice Character

Most telephone systems have a small number of voice actors. Continuingwith the example of Moviefone™, one actor performs all of the menus andprompts. Other systems may use different voice actors for differentsubsystems.

These actors are typically selected on a system wide basis and as such,different voices, talents, speeds, characteristics, dialects, and otherprosody aspects of the presentation are not user selectable.

h. Purchase Recommendations

Voice systems such as GALAXY from the Massachusetts Institute ofTechnology (MIT), Cambridge, Mass., have been adapted to provideinformation about purchasing decisions for used cars. For example,GALAXY has been used to allow for interactive browsing of automobileclassified ads. These voice systems are problem domain specific.Further, the systems are designed to locate vehicles matching aparticular set of criterion, rather than making actual recommendations.

Other systems are web based. For example, Amazon.com will make booksuggestions for users connected to the web via a computer. However,those suggestions are limited to a particular site, e.g. Amazon.com.

i. Voice Login

Most telephone systems require a user to explicitly identifyherself/himself by using a combination of a login identifier, e.g.credit card number, account number, etc., and a personal identificationnumber (PIN). Some systems abbreviate this process by allowing a usercalling from a particular phone to shortcut this process slightly. Forexample, callers using a phone number associated with a particularcredit card might only be asked to enter the last four digits of theircredit card number together with their billing zip code instead of allsixteen digits of the card number. Other products such as NuanceVerfier™ from Nuance Communications, Menlo Park, Calif., support voicelogin capabilities, e.g. you just speak instead of entering a password.

j. Initial Profile Generation from Database Lookups

Most systems that provide information over the telephone require usersto explicitly answer one or more questions in one form or another, e.g.over the phone, the web, and/or in written form. These questions form ademographic and/or psychographic profile for the user. All of thesesystems require the user to explicitly provide her/his profileinformation.

SUMMARY OF THE INVENTION

A method and apparatus for providing personalized information contentover telephones is described. The creation of a voice portal issupported by the invention. The voice portal uses telephone identifyinginformation to select, or create, a user profile to associate with aparticular piece of the telephone identifying information.

The personalized content presented during a telephone call is specificto that user based on the profile associated with her/his telephoneidentifying information. For example, if a user, John, has previouslycalled from the telephone number 650-493-####, he may have indicated heprefers a Southern dialect. Then, upon subsequent calls to the systemfrom his telephone John will be greeted in a Southern dialect based onthe profile associated with his number.

Example personalizations provided by embodiments of the invention willnow be described. The system may personalize the session based on thetime and/or date as determined from the telephone identifyinginformation. For example, based on the local time for the calling party,time and/or date appropriate options may be presented. For example, if auser calls from California at noon, a restaurant for lunch may besuggested. However, a caller from London at that same moment might bepresented evening entertainment selections because of the eight hourtime difference.

The system may personalize the session based on the caller's locale asdetermined from the telephone identifying information. For example,caller's from Palo Alto, Calif. may hear different selections andoptions than callers from Washington, D.C. This may include localespecific events, e.g. a county fair, locale specific announcements, e.g.flood watch for Santa Clara County, etc.

The system may target advertising based on the caller's demographicand/or psychographic profile. Additionally, the advertising may betargeted based on the telephone identifying information. For example,overall demographic information for a particular area code-exchangecombination may be used, e.g. 650-493 corresponds to Palo Alto, Calif.,with an average income of $X. On an international scale, this can beused to the extent that the particular numbering plan can be combinedwith relevant geographic/demographic/psychographic information aboutcallers. Both types of targeted advertising allow the callers to bequalified, e.g. match the requirements of the advertiser. For example, aSan Francisco jewelry store might only want to reach households in theBay Area with an average household income exceeding $50,000 a year. Thetargeted advertising can ensure that callers presented with the ad arequalified.

The system may adapt the voice character, e.g. the speech patterns anddialect, of the system according to the caller's telephone identifyinginformation and/or the caller's own voice character. Thus, for example,for callers who speak more slowly the system may reduce the speed atwhich the system speaks and/or increase the volume. This may be based onthe telephone identifying information, e.g. hospital, an explicitrequest by the user, e.g. “Slow down”, and/or implicitly based on thecaller's speech patterns and interactions with the system.

Based on the caller's profile—as retrieved through the telephoneidentifying information—and/or demographic information from othersources, e.g. locale based and/or reverse phone directory lookup, thesystem can make purchasing suggestions. For example, close to a holidaylike Mother's day, the system may suggest a gift based on what otherpeople in that locale, e.g. Palo Alto, are buying and or based on theuser's own purchasing history, e.g. she/he bought flowers last year.Similarly, the voice portal can recommend the purchase of an audio CDbased on previous audio CD purchases.

The system may use a voice password and/or touch-tone login system whenappropriate to distinguish the caller or verify the caller's identityfor specific activities.

These customizations may be combined in a variety of fashions. Thus, forexample, the time, the locale, and a preferred dialect may be used topresent a purchase recommendation.

Profiles can be constructed implicitly as the caller uses embodiments ofthe invention as well as through explicit designation of preferences.For example, the user might specify an existing personalized web site touse in building her/his profile for the voice system. Similarly, for acaller from New York who repeatedly asks for the weather in SanFrancisco, the system might automatically include the San Franciscoweather in the standard weather report without explicit specification,or confirmation.

Additionally, new callers may have an initial profile generated based onone or more database lookups for demographic information based on theirtelephone identifying information.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 illustrates a system including embodiments of the invention usedto provide personalized content to users of telephones according totelephone identifying information.

FIG. 2 illustrates the components of a voice portal supportingpersonalized content.

FIG. 3 is a process flow diagram supporting personalization andregistration of and for users accessing a voice portal over a telephoneinterface.

FIG. 4 is a process flow diagram for personalizing a voice portal over aweb based interface.

FIG. 5 is a process flow diagram for providing personalized contentaccording to some embodiments of the invention.

DETAILED DESCRIPTION

A. Introduction

A voice portal for presenting personalized content over a telephoneinterface is described. The voice portal allows users of telephones,including cellular telephones, to access a voice portal by dialing aphone number to listen to personalized content. The information providedover the voice portal may come from the World Wide Web (WWW), databases,third parties, and/or other sources.

The term voice portal refers to the capability of various embodiments ofthe invention to provide customized voice and/or audio content servicesto a caller. The voice portal can receive dual-tone multi-frequency(DTMF or touch-tone) commands as well as spoken commands to furthercontrol the voice and/or audio content presented and the manner ofpresentation.

Embodiments of the invention use telephone identifying information topersonalize caller interactions with the voice portal. This allows thesystem to present highly customized information to each caller based ona personal profile the system associates with the telephone identifyinginformation.

The invention will be described in greater detail as follows. First, anumber of definitions useful to understanding the invention arepresented. Then, the hardware and software architecture is presented inthe System Overview. Then, a series of sections describe the variouspersonalization features provided by different embodiments of theinvention.

B. Definitions

1. Telephone Identifying Information

For the purposes of this application, the term telephone identifyinginformation will be used to refer to ANI information, CID information,and/or some other technique for automatically identifying the source ofa call and/or other call setup information. For example, ANI informationtypically includes a dialed number identification service (DNIS).Similarly, CID information may include text data including thesubscriber's name and/or address, e.g. “Jane Doe”. Other examples oftelephone identifying information might include the type of callingphone, e.g. cellular, pay phone, and/or hospital phone.

Additionally, the telephone identifying information may include wirelesscarrier specific identifying information, e.g. location of wirelessphone now, etc. Also, signaling system seven (SS7) information may beincluded in the telephone identifying information.

2. User Profile

A user profile is a collection of information about a particular user.The user profile typically includes collections of differentinformation. Notably, the user profile contains a combination ofexplicitly made selections and implicitly made selections.

Explicitly made selections in the user profile stem from requests by theuser to the system. For example, the user might add business news to themain topic list. Typically, explicit selections come in the form of avoice, or touch-tone command, to save a particular location, e.g.“Remember this”, “Bookmark it”, “shortcut this”, pound (#) keytouch-tone, etc., or through adjustments to the user profile madethrough the web interface using a computer.

In contrast, implicit selections come about through the conduct andbehavior of the user. For example, if the user repeatedly asks for theweather in Palo Alto, Calif., the system may automatically provide thePalo Alto weather report without further prompting. In otherembodiments, the user may be prompted to confirm the system's implicitchoice, e.g. the system might prompt the user “Would you like me toinclude Palo Alto in the standard weather report from now on?”

Additionally, the system may allow the user to customize the system tomeet her/his needs better. For example, the user may be allowed tocontrol the verbosity of prompts, the dialect used, and/or othersettings for the system. These customizations can be made eitherexplicitly or implicitly. For example if the user is providing commandsbefore most prompts are finished, the system could recognize that a lessverbose set of prompts is needed and implicitly set the user's promptingpreference to briefer prompts.

3. Topics and Content

A topic is any collection of similar content. Topics may be arrangedhierarchically as well. For example, a topic might be business news,while subtopics might include stock quotes, market report, and analystreports. Within a topic different types of content are available. Forexample, in the stock quotes subtopic, the content might include stockquotes. The distinction between topics and the content within the topicsis primarily one of degree in that each topic, or subtopic, will usuallycontain several pieces of content.

4. Qualified

The term qualified as it is used in this application refers to whetheror not a particular user being presented an advertisement, or othermaterial, meets the demographic and/or psychographic profilerequirements for that advertisement, or content. For example, a SanFrancisco-based bookstore might request that all listeners to itsadvertisement be located in a particular part of the San Francisco BayArea. Thus, a user of the system would be qualified if she lived in thedesignated part of the San Francisco Bay Area.

Different embodiments of the invention may qualify users of the systemaccording to different requirements. For example, in some instancesadvertising, or content, is qualified solely based on telephoneidentifying information. In other embodiments the telephone identifyinginformation is used in conjunction with other information such as anassociated user profile, a reverse telephone number lookup for localedemographics, and/or other information.

5. Locale

As used in this application, the term locale refers to any geographicarea. The geographic area may be a neighborhood, a city, a county, ametropolitan region, a state, a country, a continent, a group ofcountries, and/or some other collection of one or more geographic areas,e.g. all United State major metropolitan areas.

For this reason, a single user of the system may be considered to be inseveral locales. For example, a caller from Palo Alto, Calif., might bein the Palo Alto locale, a Silicon Valley locale, a San Francisco BayArea locale, a Northern California locale, a California state locale,and a United States locale.

Thus, the telephone identifying information for a single telephonenumber can be mapped to a number of system-defined locales.

6. Voice Character

The term voice character as it is used in this application refers to allaspects of speech pronunciation including dialect, speed, volume, genderof speaker, pitch, language, voice talent used, actor, characteristicsof speech, and/or other prosody values. Users can adjust the voicecharacter of the system by changing their voice character settings.

For example, an elderly user could select voice character settings thatprovide louder volume and slower speech. Similarly, a caller from theSouth could adjust the voice character settings to support a Southerndialect.

7. Demographic and Psychographic Profiles

Both demographic profiles and psychographic profiles contain informationrelating to a user. Demographic profiles typically include factualinformation, e.g. age, gender, marital status, income, etc.Psychographic profiles typically include information about behaviors,e.g. fun loving, analytical, compassionate, fast reader, slow reader,etc. As used in this application, the term demographic profile will beused to refer to both demographic and psychographic profiles.

C. System Overview

First, the hardware and software architecture of a system including anembodiment of the invention will be described with reference to FIGS.1-2. FIG. 1 illustrates a system including embodiments of the inventionused to provide personalized content to users of telephones according totelephone identifying information. The system of FIG. 1 can be used toallow users of standard telephones and cellular telephones to access avoice portal with personalized content from their telephones.

The following lists the elements of FIG. 1 and describes theirinterconnections. FIG. 1 includes a telephone 100, a cellular telephone101, a computer 102, a telephone network 104, an Internet 106, atelephone gateway 107, a web server 108, a voice portal 110, a shareddatabase 112 and a personalized site 130. The cellular telephone 101 andthe telephone 100 are coupled in communication with the telephonenetwork 104. The telephone network 104 is coupled in communication withthe telephone gateway 107. The telephone gateway 107 is coupled incommunication with the voice portal 110. The computer 102 is coupled incommunication with the Internet 106. The Internet 106 is coupled incommunication with the web server 108. The voice portal 110 and the webserver 108 are coupled in communication with the shared database 112.The personalized site 130 is coupled in communication with the Internet106.

The following describes each of the elements of FIG. 1 in greaterdetail. The use of each of the elements will be described further inconjunction with the sections describing the personalization features.

The telephone 100 and the cellular telephone 101 are two differenttelephone interfaces to the voice portal 110. The telephone 100 and thecellular telephone 101 may be any sort of telephone and/or cellulartelephone. For example the telephone 100 or the cellular telephone 101may be a land line phone, a PBX telephone, a satellite phone, a wirelesstelephone, and/or any other type of communication device capable ofproviding voice communication and/or touch-tone signals over thetelephone network 104. However, any audio signal carrying interfacecould be used.

The telephone network 104 may be the public switched telephone network(PSTN) and/or some other type of telephone network. For example, someembodiments of the invention may allow users with a voice over InternetProtocol (IP) phone to access the voice portal 110. The telephonenetwork 104 is coupled to the telephone gateway 107 that allows thevoice communications and/or touch-tone signals from the telephonenetwork 104 to reach the voice portal 110 in usable form. Similarly, thetelephone gateway 107 allows audio signals generated by the voice portal110 to be sent over the telephone network 104 to respective telephones,e.g. the telephone 100. The telephone network 104 generally representsan audio signal carrying network.

The computer 102 is a computer such as a personal computer, a thinclient computer, a server computer, a handheld computer, a set top boxcomputer, and/or some other type of visual web browsing device. Thecomputer 102 is coupled in communication with the Internet 106, e.g. bya dial-up connection, a digital subscriber loop (DSL), a cable modem,and/or some other type of connection. This allows the computer 102 tocommunicate with the web server 108. The computer 102 typically providesa visual interface to the WWW and the web server 108 using web browsingsoftware such as Internet Explorer from Microsoft Corporation, Redmond,Wash.

Both the web server 108 and the voice portal 110 are capable ofcommunicating with the shared database 112 to register users, buildpersonal profiles implicitly and/or explicitly as will be described morefully below. The database 112 stores profiles for each user based on anassociation between one or more pieces of telephone identifyinginformation and a particular user. Thus, the database may have a profilefor a user Sarah Smith that is keyed to her home telephone number, e.g.650-493 ####. Additionally, Sarah could associate other numbers, e.g.work, cellular, etc., with her profile either implicitly, e.g. byrepeatedly calling the voice portal 110 from those numbers, orexplicitly, e.g. by adding those numbers to the system directly.

In some embodiments, an existing profile for a web-based portal isadapted for use by the voice portal 110 by associating one or moretelephone numbers with the existing profile as stored in the shareddatabase 112. In these embodiments, the existing profile may be furthermodified for use with the voice portal 110 to allow for differentpreferences between the web and the voice interfaces.

The call flow arrows 114-122 shown on FIG. 1 will be described ingreater detail below.

FIG. 2 illustrates the components of a voice portal supportingpersonalized content. This could be used to support the voice portal 110and provide personal content as described above.

The following lists the elements of FIG. 2 and describes theirinterconnections. The voice portal 110 is coupled in communication withthe telephone gateway 107. The voice portal 110 includes a call manager200, an execution engine 202, a data connectivity engine 220, anevaluation engine 222 and a streaming engine 224. Additionally FIG. 2includes elements that may be included in the voice portal 110, or whichmay be separate from, but coupled to, the voice portal 110. Thus FIG. 2also includes a recognition server 210, a text to speech server 214, anaudio repository 212, the shared database 112, a database 226, theInternet 106, a database 228 and a web site 230. The call manager 200within the voice portal 110 is coupled to the execution engine 202. Theexecution engine 202 is coupled to the recognition server 210, the textto speech server 214, the audio repository 212, data connectivity engine220, the evaluation engine 222 and the streaming engine 224. The dataconnectivity engine 220 is coupled in communication with the shareddatabase 112, the database 226 and the Internet 106. The Internet 106 iscoupled in communication with database 228 and the web site 230.

The following describes each of the elements of FIG. 2 in greaterdetail. The use of each of the elements will be described further inconjunction with the sections describing the personalization features.

Typically, the voice portal 110 is implemented using one or morecomputers. The computers may be server computers such as UNIXworkstations, personal computers and/or some other type of computers.Each of the components of the voice portal 110 may be implemented on asingle computer, multiple computers and/or in a distributed fashion.Thus, each of the components of the voice portal 110 is a functionalunit that may be divided over multiple computers and/or multipleprocessors. The voice portal 110 represents an example of a telephoneinterface subsystem. Different components may be included in a telephoneinterface subsystem. For example, a telephone interface subsystem mayinclude one or more of the following components: the call manager 200,the execution engine, the data connectivity 220, the evaluation engine222, the streaming subsystem 224, the audio repository 212, the text tospeech 214 and/or the recognition engine 210.

The call manager 200 is responsible for scheduling call and process flowamong the various components of the voice portal 110. The call manager200 sequences access to the execution engine 202. Similarly, theexecution engine 202 handles access to the recognition server 210, thetext to speech server 214, the audio repository 212, the dataconnectivity engine 220, the evaluation engine 222 and the streamingengine 224.

The recognition server 210 supports voice, or speech, recognition. Therecognition server 210 may use Nuance 6™ recognition software fromNuance Communications, Menlo Park, Calif., and/or some other speechrecognition product. The execution engine 202 provides necessarygrammars to the recognition server 210 to assist in the recognitionprocess. The results from the recognition server 210 can then be used bythe execution engine 202 to further direct the call session.Additionally, the recognition server 110 may support voice login usingproducts such as Nuance Verifier™ and/or other voice login andverification products.

The text to speech server 214 supports the conversion of text tosynthesized speech for transmission over the telephone gateway 107. Forexample, the execution engine 202 could request that the phrase, “Thetemperature in Palo Alto, Calif., is currently 58 degrees and rising” bespoken to a caller. That phrase would be translated to speech by thetext to speech server 214 for playback over the telephone network on thetelephone (e.g. the telephone 100). Additionally the text to speechserver 214 may respond using a selected dialect and/or other voicecharacter settings appropriate for the caller.

The audio repository 212 may include recorded sounds and/or voices. Insome embodiments the audio repository 212 is coupled to one of thedatabases (e.g. the database 226, the database 228 and/or the shareddatabase 112) for storage of audio files. Typically, the audiorepository server 212 responds to requests from the execution engine 202to play a specific sound or recording.

For example, the audio repository 212 may contain a standard voicegreeting for callers to the voice portal 110, in which case theexecution engine 202 could request play-back of that particular soundfile. The selected sound file would then be delivered by the audiorepository 212 through the call manager 200 and across the telephonegateway 107 to the caller on the telephone, e.g. the telephone 100.Additionally, the telephone gateway 107 may include digital signalprocessors (DSPs) that support the generation of sounds and/or audiomixing.

The execution engine 202 supports the execution of multiple threads witheach thread operating one or more applications for a particular call tothe voice portal 110. Thus, for example, if the user has called in tothe voice portal 110, a thread may be started to provide her/him a voiceinterface to the system and for accessing other options.

In some embodiments of the invention an extensible markup language(XML)-style language is used to program applications. Each applicationis then written in the XML-style language and executed in a thread onthe execution engine 202. In some embodiments, an XML-style languagesuch as VoiceXML from the VoiceXML Forum, <http://www.voicexml.org/>, isextended for use by the execution engine 202 in the voice portal 110.

Additionally, the execution engine 202 may access the data connectivityengine 220 for access to databases and web sites (e.g. the shareddatabase 112, the web site 230), the evaluation engine 222 for computingtasks and the streaming engine 224 for presentation of streaming mediaand audio. The streaming engine 224 may allow users of the voice portal110 to access streaming audio content, or the audio portion of streamingvideo content, over the telephone interface. For example, a streamingmedia broadcast from ZDNet™ could be accessed by the streaming engine224 for playback through the voice portal.

The data connectivity engine 220 supports access to a variety ofdatabases including databases accessed across the Internet 106, e.g. thedatabase 228, and also access to web sites over the Internet such as theweb site 230. In some embodiments the data connectivity engine canaccess standard query language (SQL) databases, open databaseconnectivity databases (ODBC), and/or other types of databases. Theshared database 112 is represented separately from the other databasesin FIG. 2; however, the shared database 112 may in fact be part of oneof the other databases, e.g. the database 226. Thus, the shared database112 is distinguished from other databases accessed by the voice portal110 in that it contains user profile information.

Having described the hardware and software architecture supportingvarious embodiments of the invention, the various personalizationfeatures provided by different embodiments of the invention will now bedescribed.

D. Telephone Driven Profile Building

Turning to FIG. 3, the process of creating a profile using a telephoneinterface will be described. This process will be described withreference to the call flow arrows shown on FIG. 1 as well.

The voice portal 110 is able to flexibly handle multiple callers from asingle telephone, e.g. Tom and Dick are roommates and both call from650-493-####. Similarly, the voice portal 110 is able to handle a singlecaller that uses multiple telephones, e.g. Tom has a cell phone650-245-####, his home phone 650-493-####, and a work phone408-301-####. The manner in which the voice portal 110 can handle someof the above situations will be discussed throughout. In the exampleused while describing FIG. 3, the process will be described using acaller Jane Smith as an exemplary caller who has never registered withthe voice portal 110 from any telephone and an exemplary caller John Doewho has previously called the voice portal 110 from his telephone 100.

First, at step 300, telephone identifying information is received. Thisis shown in FIG. 1 by call flow arrow 114 representing the transfer oftelephone identifying information through the telephone gateway 107 tothe voice portal 110. This step occurs after a user has placed a call tothe voice portal 110 with a telephone, e.g. the telephone 100.

Next, at step 302, a determination is made as to whether the telephoneidentifying information corresponds to a known profile, e.g. is the userregistered? Some examples may be illustrative. If Jane Smith uses thecellular telephone 101 to call the voice portal 110 for the first time,her telephone identifying information will not be associated with anyexisting unique profile in the shared database 112. Therefore, at step302, the determination would be made that she is not registered and theprocess would continue at step 304. In contrast, John Doe has previouslycalled the voice portal from the telephone 100 and so his telephoneidentifying information will be associated with a profile in the shareddatabase 112 and the process would continue at step 306.

If, the telephone identifying information is not associated with anexisting profile in the shared database 112, a new profile is created atstep 304. The new profile may be initialized using a variety ofinformation derived from the telephone identifying information and/orpredetermined values for the voice portal 110. Thus, for example, whenJane Smith calls for the first time from the cellular telephone 101, aninitial profile can be created using the calling number, e.g.650-493-####, included in the telephone identifying information toselect initial profile settings. The call flow arrow 116 shows thisprocess on FIG. 1. The use of the telephone identifying information tocreate an initial profile is discussed below in the section “AutomaticProfile Initialization”.

In some embodiments, the profile is not initialized using the telephoneidentifying information. In other embodiments, the user may beexplicitly queried by the voice portal 110 to create one or morecomponents of the initial profile, e.g. “Please speak your first name”,to allow for more personalized prompting by the voice portal 110. Once aprofile is created, the process continues at step 306.

At step 306, the profile is retrieved from the shared database 112 asshown by the call flow arrow 118. The profile can be updated throughoutthe call based on the user's behavior and actions—implicitpreferences—as well as explicit requests from the user to customize thevoice portal 110. Once a profile is selected at step 306, thepersonalized content can be presented to the user as shown by the callflow arrow 122 in FIG. 1.

For example, John Doe, who is calling from the telephone 100, alreadyhas a profile in the shared database 112. That profile may indicate thatJohn prefers a southern dialect and likes to hear a quick stock marketreport immediately on call in. Thus, for John, his telephone identifyinginformation serves to log him directly into the system and trigger thepersonalized behavior unique to him: a quick stock market report in asouthern dialect. In contrast, a different caller, Sarah Brown, from adifferent telephone will be provided different personalized contentbased on that telephone identifying information.

The voice portal may support multiple callers from a single telephone.For example, Sarah Brown and John Doe may both use the telephone 100 tocall the voice portal 110. In the case where two or more profiles areidentified with the same telephone identifying information, the voiceportal may prompt for a password or other unique identifier, either asvoice or touch-tone, to select among the profiles.

However, as a general matter, the voice portal is configured to minimizethe need for a caller to provide a password. Thus, during a single callsession, the caller is typically only asked to provide her/his passworda single time. However, some embodiments of the invention may requirethat a password always be used to complete commercial transactionsand/or after the passage of a predetermined period, e.g. ten minutessince last password prompt. In some embodiments, the user may adjusther/his profile to allow login without a password for playback features.

Also, a single profile can be associated with multiple calling numbers.For example, the user Jane Doe could specify that both the telephone 100and the cellular telephone 101 should be associated with her profile.Similarly, if Jane calls from a new telephone, e.g. pay phone, she canprovide her existing telephone number and her password to access herprofile. In some embodiments, whenever the user calls from a newtelephone number, she/he is prompted as to whether to remember thenumber for future use. In some embodiments, additional telephoneidentifying information, e.g. this is a pay phone, is used so that thecaller is not prompted to associated telephone numbers that are likelyto be single time uses with her/his profile. Similarly, voiceverification may be used to recognize a caller's voice instead of, or inaddition to, using a password or other identification number.

Typical events that would require a password, or that the user beauthenticated previously with a password, might include adding andremoving items from the user profile through explicit commands as wellas requests for specific personal information, e.g. that user's stockportfolio, bank account balances, etc.

It is not necessary for callers to the voice portal 110 to explicitlyspecify their preferences using this embodiment of the invention. Thecallers' behaviors and actions are used by the voice portal 110 to adoptimplicit preferences, sometimes after receiving confirmation. Forexample, behaviors and actions reflecting repeated access to a contentin a particular topic, or a particular topic, may cause the voice portal110 to automatically include the repeatedly requested content in thedefault message.

For example, if a caller from New York City repeatedly asks for theweather in San Francisco, the system can add the San Francisco weatherto the standard weather report. Alternatively, the system may requestconfirmation before adding the weather report, e.g. “Would you like meto include San Francisco in the standard weather report?” Similarly, atthe level of topics, users who repeatedly ask for information aboutbusiness related issues may find that the system will adjust the mainmenu to include business. Similarly, if that same user never asks forsports scores, that option may drop off the main menu. In someembodiments, the system may ask for confirmation before modifying themenu choices, or the system may notify the user of a modification and/orallow a user to review/change past modifications. As a result, thestructure and content of the call may change, e.g. San Francisco weatherwill be announced at the beginning of future calls and sportsinformation may be omitted.

Through the use of this process, the need for a specialized editing modeof the type seen on customizable web portals is reduced. The user'sactions and behaviors shape the options presented to her/him. Thus,reducing the need to explicitly pick topics and/or content in an editingmode. However, some embodiments of the invention may allow for explicitprofile creation in an editing mode over the web, see below, and/or overthe telephone. Also, users are typically permitted to add and removetopics and/or items at will with explicit commands, e.g. “Rememberthis”, “Remove”, “Add to my stock list”, etc.

E. Web Driven Profile Building

Turning to FIG. 4, the process of modifying a profile for use over atelephone interface over the web will be described. This process will bedescribed with reference to the call flow arrows shown on FIG. 1 aswell.

The process shown in FIG. 4 assumes that a profile has already beencreated, e.g. by calling for the first time as described above. However,in some embodiments of the invention, users may create profiles usingthe web interface by providing the telephone identifying information fortheir primary calling phone number and a password. As is the case withthe telephone registration process described in step 304, the telephoneidentifying information provided, here the primary calling phone number,can be used to create the initial profile.

Starting at step 400, the profile is accessed using a computer (e.g. thecomputer 102) via a web interface. The web interface is provided by aweb server (e.g. the web server 108) and allows for access to the shareddatabase 112 as shown by the call flow arrow 120.

Once the user has signed in to access her/his profile on the computer,she/he can manually identify content and topics to build her/his profileat step 404. This can be supported by allowing the user to specifytopics from a list of topics and then specifying per topic content froma list of content. For example, the topics might include business,sports, news, entertainment, and weather, to name a few. The user couldinclude weather, news, and business in her/his main menu and thenfurther customize the specific content to be presented within thosetopics. For example, within weather, the user might select the specificcities she/he wants listed in her/his weather menu and/or the cities forwhich the weather is automatically played.

Alternatively, at step 402, the user can identify a web location withpersonalized content to use in building her/his profile, e.g. a uniformresource indicator (URI). For example, FIG. 1 includes the personalizedsite 130. The personalized site 130 could be a customized portal webpage, e.g. myYahoo!, My Netscape, etc., a home page the userherself/himself has designed, and/or any other web page that includescontent of interest to the user. The user can identify the personalizedsite with a uniform resource indicator (URI), including a loginidentifier and password if necessary, e.g. for myYahoo! The personalizedsite 130 can then be accessed and the pertinent user preferences, e.g.news, stocks, selected. Taking the example of a customized portal site,the main topics selected, e.g. horoscopes, and the content within,Sagittarius, could be adopted. However, the voice portal 110 may presentits own content for that particular item, e.g. the version of theSagittarius horoscope on the voice portal 110 not the version from thepersonalized site 130.

The processes of step 402 and step 404 can be used together allowing auser to quickly transfer preferences from a web portal to her/his voiceportal while still supporting explicit personalization.

Alternatively, in some embodiments of the invention, an existing webportal profile is voice enabled for use by a voice portal through theassociation of telephone identifying information with the existing webportal. In this embodiment, at step 402, the telephone identifyinginformation, e.g. the primary calling number, is associated with anexisting web profile, e.g. myYahoo! profile, stored in the shareddatabase 112 and that existing web profile is then usable from the voiceportal 110 either using voice or touch-tone commands.

Additionally, web sites like the personalized site 130 may be accessedusing the voice portal 110 in some embodiments of the invention throughthe use of the data connectivity engine 220 as shown in FIG. 2.

F. Profile Building Via Other Web Sites

Some embodiments of the invention may allow users of the voice portal110 to add to their profile from other web sites. For example, if a userof the computer 102 is accessing a web site (e.g. the personalized site130), the web site might include a link like “Add this to your voiceportal.” Thus, for example, from a service such as MapQuest™ orAmeritrade™, the user could click on a link to add a particular piece ofcontent or a particular topic to their portal for the voice portal 110.

For example, a user could add her/his “QQQ” stock symbol to her/hisprofile on the voice portal 110 even though the voice portal 110 may beoperated independently of the particular web site.

This type of web based profile building allows for widespread profilebuilding for the voice portal 110 from a variety of Internet sites.Also, in some embodiments, the web browser software on the user'scomputer (e.g. the computer 102) can support an option to add a bookmarkto the user's profile stored in the shared database 112 for the voiceportal 110. For example, a menu option in the browser on the computer102 might include “Add Page to Voice Portal Shortcuts” and uponselecting that menu option, the current web page would be added to theuser's profile on the voice portal 110.

This would typically be accomplished by accessing a URI on the webserver 108 that included the information to be added. At that point, theweb server 108 might ask for a primary calling phone number and/or apassword. In some embodiments, a cookie stored by the browser on thecomputer 102 may be used to obviate one or both of these steps. Afterthe user provides the information, or it is accepted automatically, aconfirmation page may be shown including a return link to theoriginating web page. Several example URI's for adding content are shownbelow:

<http://www.voiceportal.com/add.cgi?topic=stock%20quote&content=QQQ><http://www.voiceportal.com/add.cgi?shortcut=MapQuest&ref=www.mapquest.com/voice.vxml><http://www.voiceportal.com/add.cgi?shortcut=myYahoo&ref=my.yahoo.com/voice.vxml&login=jdoe>These examples are illustrative of the various types of URI's that canbe placed as links on web sites to allow users of the voice portal 110to further customize their profile.G. Locale Based Personalization

Turning to FIG. 5, the basic personalization framework used by severalembodiments of the invention is presented. At step 500, a request ismade for content, or a topic. Then one or more of steps 502-510 takeplace, in parallel or sequence, and then the content is presented atstep 512. Which of steps 502-510 occur for a given request may bedetermined based on the topic or content requested. For example, step504 can be omitted when non-time dependent information is presented.

Turning to step 502, the customization of content based on the callinglocale. The telephone identifying information includes information aboutthe caller's locale independent of any user provided registrationinformation. This information can be derived from telephone routingtables that provide a descriptive name for each area code/exchangecombination within the North American Numbering Plan (NANP). Thus, thephone number 650-493-#### would be associated with “Palo Alto, Calif.”.Similarly, 650-592-#### would be associated with “San Carlos, Calif.”.

This information may be directly present in the telephone identifyinginformation provided to the voice portal 110, or may be ascertained froma local exchange routing guide (LERG). For international callers outsidethe NANP, similar types of telephone identifying information can bemapped to locales within countries to the extent permitted by theparticular numbering plan.

The city-state combination may correspond to multiple locales for thepurposes of the voice portal 110. For example, a county-wide ormulti-city locale can be defined that encompasses multiple areacode/exchange combinations. Thus, a single caller may be in multiplelocales.

Locale information can be further refined through the use of additionaldatabases, e.g. city/state to zip code databases, street address to fivedigit zip code databases, reverse lookup databases that map phonenumbers to street addresses, longitude-latitude conversion databases,and/or other databases that provide locale related information fromtelephone identifying information. Thus, for example, V and Hcoordinates might be determined using the telephone identifyinginformation. Those can be further converted to a longitude and latitudeto determine the locale. Alternatively, a reverse phone number databasecould be used to find a specific street address for the telephoneidentifying information.

Examples of the uses for the locale information include: providinglocale-appropriate lottery results, providing driving directions to arequested destination, providing locale-appropriate weather reports,providing locale-appropriate show times for movies other events, e.g.cultural, governmental, etc., traffic reports, yellow page listings,and/or providing other locale-related information.

H. Time/Date Based Personalization

Turning to step 504, the customization of content based on the timeand/or date will now be described. The telephone identifying informationincludes information about the caller's locale independent of any userprovided registration information. This information can be derived fromtelephone routing tables that provide a descriptive name for each areacode/exchange combination within the NANP. Thus, the phone number650-493-#### would be associated with “Palo Alto, Calif.” and thus thecorrect time zone, Pacific, could be selected as well.

This time zone may be directly present in the telephone identifyinginformation provided to the voice portal 110, or may be ascertained fromthe LERG. For international callers outside the NANP, similar types oftelephone identifying information can be mapped to locales withincountries to the extent permitted by the particular numbering plan.Thus, callers from United Kingdom numbers would be mapped to BritishStandard Time.

The time zone information allows the voice portal 110 to customize thepresentation of information based on the time in the caller's locale.Callers can use a single nationwide, or international, number to reachthe voice portal 110, e.g. 800-###-####. The voice portal 110 will usethe time zone information to adjust the content presented to each user.

Thus, during the lunch hour, the voice portal 110 might report a stockquote to the user while on a Friday evening, the voice portal 110 mightsuggest a movie. For example, “It is Friday night, would you beinterested in seeing a movie?” A “yes” response by the caller will leadto the presentation of a list that is both time and date adapted andlocale appropriate. For example, a caller from Palo Alto at six o'clockp.m. on a Friday would hear about show times after six o'clock p.m. inhis local area.

If necessary, the voice portal 110 may connect the user to anappropriate transaction system to complete a user requested transactionsuch a the purchase of an airline ticket, a movie ticket, an audio CD,etc. However, in many instances, the voice portal 110 may be able todirectly complete the transaction using the data connectivity engine 220and access to the Internet 106 and/or one more databases (e.g. thedatabase 226). This process can occur even if the caller has notexplicitly provided the voice portal 110 her/his home location or thecurrent time. For example, this personalized content might be presentedimmediately at after step 304 of FIG. 3 in step 306.

Similarly, other time sensitive information can be presented such asairline schedules, cultural and other events, etc. Thus, for example acaller asking for flight times to New York from a 650-493-#### telephonenumber might be prompted to select one of the three local airports: SanFrancisco International, San Jose International, and OaklandInternational, and then the flight times to New York after the currenttime in the Pacific time zone would be presented.

Some additional examples include customizing the presentation ofbusiness reports based on whether or not the market is open; modifyingthe greeting prompt based on the time of day; and providing trafficinformation automatically during commute hours, but not at other times.

I. Targeted Advertising

Embodiments of the invention support the presentation of targetedadvertising, or other content, to callers of the voice portal 110 asshown at step 508. The two primary types of targeted advertisingsupported by embodiments of the invention will be described. Thedifferent types of targeted advertising can be combined as well.

1. Based Solely on Telephone Identifying Information

Telephone identifying information can be used to reference demographicinformation about callers from a particular area. For example, if thetelephone identifying information includes the calling number650-493-####, corresponding to Palo Alto, Calif., general demographicinformation about callers from that particular region can be used totarget the advertising, or other content. Further, if a reverse lookupdatabase is used, the phone number can, in some instances, locatespecific demographic information for a given household, or caller.

This personalization allows the targeting of advertising to qualifiedcallers by the voice portal 112. For example, an advertiser of expensiveluxury vehicles might request that its callers be qualified based ontheir income, or a particular psychographic attribute, e.g. fun-loving.In that case, the demographic profile corresponding to the telephoneidentifying information can be used to qualify the caller. Thus, callersfrom the relatively affluent city of Palo Alto, Calif. might receive theadvertising. Similarly, if a particular household meets the requirementsbased on a reverse lookup, those households can receive the advertisingas well.

2. Based on Profile

Another source of information about the caller is the profile used bythe shared database 112. This profile may indicate interests based onthe explicit and implicit preferences, e.g. likes sports, and can beused in combination with the telephone identifying information to moreclosely tailor ads to the caller.

For example, if the caller has added movie and entertainment informationto her/his profile, either explicitly or implicitly, advertising relatedto movies and entertainment could be favored over other qualifiedadvertising based on the caller's profile. Other examples includeproviding brokerage, and other financial services, advertisements tocallers who frequently check stock quotes and/or have a customized stocklist.

J. Adaptive Voice Character

Turning to step 508, the customization of content through adaptive voicecharacter will now be described. The telephone identifying informationincludes information about the caller's locale independent of any userprovided registration information. The locales may be associated withone or more standard voice character settings, e.g. for dialect, andalso idiomatic speech. Thus, callers from California may receivedifferent prompts and a different dialect from the voice portal thencallers from Florida.

Similarly, the telephone identifying information may include informationabout the type of phone, e.g. pay phone, hospital phone, etc., that canbe used to adjust the voice character, e.g. louder and slower speech.

Additionally, the caller's speaking voice may be used to refine thevoice character of the system. Thus, callers with speech patterns from aparticular region of the country may find that after several verbalinteractions with the voice portal, the content being presented at step512 is being spoken using a voice character more suited to their ownspeech patterns. Similarly, in response to callers who request thatinformation be repeated several times, the voice character for thosecallers may be slowed and played back louder. Additional examplesinclude allowing users to select different voice actors, differentbackground music and/or sound effects, control the verbosity of prompts,etc.

K. Purchase Recommendations

Turning to step 510, the customization of content through purchasesuggestions. Based on the caller's profile—as retrieved through thetelephone identifying information—and/or demographic information fromother sources, e.g. locale based and/or reverse lookup, the system canmake purchasing suggestions.

The suggestions could be based on the caller's locale and what others inthat locale have purchased. In other embodiments, the suggestions may bebased on the profile of the user relative to other user's purchases. Insome embodiments, approaches such as collaborative filtering are used togenerate recommendations.

Examples of recommendations may include particular goods and services,e.g. flowers for Mom a few days before Mother's Day. Further, the exactsuggestion may vary based on the caller's past habits, e.g. in the pastyou bought chocolates so this year chocolates might be suggested again.Alternatively, if many people from your locale are buying a particularbook that might be suggested as well. The particular purchaserecommendation may relate to goods and services offered independently,by, and/or in affiliation with the operator of the voice portal 110.

L. Voice Login

As discussed above, the system may support the use of one or morepasswords, either spoken or touch-tone for login and authenticationpurposes. The passwords provide for protection against modifications toa user's profile without authentication. Additionally, certain specificactions, e.g. making a purchase, listening to certain types ofpersonalized content, etc., may require authentication.

Typically, the authentication system will support either a voice or atouch-tone password for users of the voice portal 110. This flexibilityaddresses situations where the voice password is not working due to lineconditions and/or conditions of the calling telephone. Products such asNuance Verifier™ and/or other voice login and verification products maybe used to provide the voice login feature. In some embodiments, bothtypes

Once logged in, or authenticated, embodiments of the invention mayminimize the need for the user to re-authenticate herself/himself, asdescribed above. Additionally, the password, either voice and/ortouch-tone, used for authentication for telephone sessions may be thesame or different as any passwords used for authentication for webaccess to the profile customization options described in conjunctionwith FIG. 4.

M. Automatic Profile Initialization

As discussed in conjunction with FIG. 3, it may be desirable toinitialize the profile using the telephone identifying information. Thetelephone identifying information can be used to select an appropriatedemographic profile and list of topics based on the calling locale. Inother embodiments, a reverse lookup of the calling number provided withthe telephone identifying information is used to obtain a specificdemographic profile for a caller and/or her/his household.

Then the demographic information derived from the locale and/or thereverse lookup are used to set initial profile values. For example, theuser's income might be estimated based on the average income for thecalling locale, e.g. Palo Alto, Calif., or from demographic informationfrom the reverse lookup. Similarly, the caller's initial topics might beselected based on commonly selected topics for her/his locale and/or thepreferences available based on the demographic information retrieved bythe reverse lookup.

These initial values may be revised based on a caller's later actions.For example, if the initial estimate of a caller's age is too high,later actions may cause that information to be revised. Similarly,callers may be permitted to explicitly provide certain types ofdemographic information as needed. For example, the user might provideher/his birth date to a horoscope feature provided by the voice portal110, in that instance, the birth date might be incorporated into theprofile.

N. Conclusion

Thus, a voice portal for presenting personalized content over atelephone interface has been described. The information provided overthe voice portal may come from the World Wide Web (WWW), databases,third parties, and/or other sources. Telephone identifying informationis used by embodiments of the invention to personalize callerinteractions with the voice portal. This allows the system to presenthighly customized information to each caller based on a personal profilethe system associates with the telephone identifying information.

A number of different personalization features provided by embodimentsof the invention have been described, those features can be combined ina number of ways to provide personalized content.

The foregoing description of various embodiments of the invention hasbeen presented for purposes of illustration and description. It is notintended to limit the invention to the precise forms disclosed. Manymodifications and equivalent arrangements will be apparent.

1. A method of presenting personalized content over a voice portal,comprising: receiving telephone identifying information on a firstcomputer from a telephone interface; identifying a corresponding userprofile having an associated at least one telephone identifyinginformation matching said telephone identifying information on saidfirst computer from said telephone interface; generating contentrelating to at least one topic included in said corresponding userprofile; selecting a qualified voice character as a function of saiduser profile and a voice characteristic of said user; presenting contentrelating to said at least one topic included in said corresponding userprofile, formatted in said qualified voice character, over saidtelephone interface; including a record of actions in said correspondinguser profile; presenting a suggestion for updating said correspondinguser profile over said telephone interface based on said record ofactions, said suggestion comprising at least one of a second topic and asub-topic of said at least one topic; receiving a response to saidsuggestion; and adding said second topic or said sub-topic to said userprofile according to said response to said suggestion, wherein topicsand sub-topics in said user profile are user selectable, and whereinsaid first computer represents content relating to a topic or sub-topicin said user profile over said telephone interface in response to auser-selection of a topic or sub-topic in said user profile.
 2. Themethod according to claim 1, wherein user associated with said telephoneidentifying information is distinguished as a function of a voicepassword.
 3. The method according to claim 1 wherein a user associatedwith said telephone identifying information is distinguished as afunction of a touch tone login.
 4. The method according to claim 1,wherein said content comprises a qualified advertisement.
 5. The methodaccording to claim 1, wherein said content comprises a qualifiedsuggestion.
 6. A voice portal comprising: a call manager for receiving atelephone identifying information from a telephone interface, foridentifying a corresponding user profile having an associated at leastone telephone identifying information matching said telephoneidentifying information, for presenting content, formatted in aqualified voice character, relating to a topic or sub-topic in said userprofile over said telephone interface in response to a user-selection ofa topic or sub-topic in said user profile; an execution enginecommunicatively coupled to said call manager for including at least oneof a second topic and a sub-topic in said user profile based on a recordof actions, wherein topics and sub-topics in said user profile areuser-selectable; a database, communicatively coupled to said executionengine, for storing user profile.
 7. The voice portal according to claim6, further comprising a web server communicatively coupled to saiddatabase for receiving data from a user and for updating said saved userprofile corresponding to said user.
 8. The voice portal according toclaim 6, further comprising a web server for retrieving said qualifiedcontent from the world wide web.
 9. The voice portal according to claim6, further comprising a streaming engine communicatively coupled to saidexecution engine, for enabling generation of streaming audio-formatcontent by said execution engine.
 10. The voice portal according toclaim 6, further comprising a text to speech server communicativelycoupled to said execution engine, for converting text-format content toaudio-format qualified content.
 11. The voice portal for according toclaim 6, further comprising an audio repository communicatively coupledto said execution engine, for providing said content.
 12. The voiceportal for according to claim 6, further comprising a recognition servercommunicatively coupled to said execution engine, for convertingvoice-format inputs from said user to text-format inputs from saidusers.